DataScience is an emerging (you guessed it) data science startup based out of Culver City. This case study showcases the redesign I spearheaded for our marketing site.
• User Experience
• User Interface
• Responsive Design
The new DataScience.com posed two major challenges. The first was telling a much richer story about a newly developed SasS platform, and the second was rebranding to move away from stock images, dark colors, and cluttered design to a lighter, more welcoming look and feel with the product at the forefront.
I started by working with the executive and marketing teams to define a sitemap that would inform the entire design process.
The next step was to create a detailed set of wireframes, starting with sketches and then moving into high fidelity wires to really get a feel for balance of information. At this stage, I had to think about how these designs could be templatized for ease of scalability during the development process. This also required explorations for a fully responsive design functional across desktop, tablet and mobile devices.
Once we jumped into visual design, I took the liberty of creating technical illustrations to pair with our copy and help tell the story.
The last stage of the process was creating the final visual designs for the core patterns and templates established. After creating these, I helped translate this work into a style guide to make sure these styles could remain consistent as the company evolved.